Google Panda

Panda is the official title of a Google algorithm replace developed to cut back the prevalence of low-quality, skinny content material within the search outcomes, and to reward distinctive, compelling content material.

On the time Panda launched, consumer complaints concerning the growing affect of “content material farms” have been rising rampant.

Google’s Panda algorithm assigns pages a top quality classification, used internally and modeled after human high quality rankings, that's incorporated as a ranking issue.

Web sites that get better from the affect of Panda achieve this by revamping pages with low-quality content material, including new high-quality content material, eliminating filler phrases and above the fold adverts, and generally bettering the user expertise because it pertains to content.

title tag

A title tag is THE MOST IMPORTANT SINGLE TAG in your page. It tells the search engines what your page is about. It is still vitally important to your SEO strategy.

Length : Title tags should be a maximum of 64 characters long, including spaces.

Keyword Placement : Your most important words (keywords) need to be first in your title tag, with your least important words being last in the title tag (most to least). However, if you’re working in a language that reads right-to-left, then it is reversed, and it would be least important to most important.

Keyword Separation : Use pipes | to separate important (keyword) phrases Or commas(no underscores, dashes or any other punctuation unless the keyword is written that way).

Wording : Keep your important phrases short and simple. Leave out words that would make it read like a sentence. (e.g., and, if, but, then, etc.)

Company Name : If your company name is not part of the important (keyword) phrases, put it at the end of the title tag; if it is part of your important words, put it as the first words in the title tag.

Some SEOs will tell you to leave it out. You can leave it in for branding purposes – so people will see the brand and click. This isn’t valid for all sites.

DON’T DUPLICATE Title Tags : They must be written differently for every page. Don’t mass replicate your title tags.

Make It Relevant : Title tags must be written to be descriptive of the content on the page.

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(e.g., the About Page would be : About | Important Keywords | Company Name or Important Keywords | About Us | Company Name)

On Page Optimization

On Page Optimization is the most important and complex part of search engine optimization. This website helps your search engine ranking through their keywords need. It should be kept based on which some great tips on optimizing your site for articles while the page is going. This website helps you rank your page or your keywords to increase search engine ranking will depend on the page of your website search engine optimization on any kind of score

 

It is mainly seen on page factors of your index page, set your keyword rankings. Page optimization is often forgotten these days, because we focus more and inbound links with targeted anchor text to get more of our time. – Optimization page, but you quickly to do something yourself an extra boost in the SERPS can offer.

 

 

Key phrase stuffing

Key phrase stuffing is named an unethical SEO method that includes including an extreme quantity of key phrases into the HTML or tags of a webpage to carry extra visitors to a web site. Whereas thought of out of date and outdated, there are nonetheless web sites that try to make use of this system and find yourself being blacklisted or banned from serps.

Keyword proximity

Keyword proximity refers to how close together keywords are to one another, or to another element on the website. There is a real art to nailing down keyword proximity within a body of text. The goal really isn’t to have all of your keywords within a close proximity, but it definitely is something to consider. One common piece of advice you will find is that the closer your key phrase is together within a piece of content, the more relevant that page might be Googlebot for that particular keyword or key phrase.

Keywords prominence

Keywords prominence is one of the various important factors for search engine optimization. It means, your keywords should be at prominent area in content of your web pages. To make higher prominence, you need to keep your keywords close to HTML tags such as < b > or < strong>, < body > < meta tag >, < Title >, < p >, < br >, < i > or < em >.

By practicing this method of optimization, you create weight age of your web page by keywords. Keep in mind that you should not target unique keyword on every page. While targeting keyword on page, you should follow right method of keyword targeting.

Example of Keyword Prominence:

Keyword = Keyword Prominence

< body >Keyword prominence is to place keyword near tags.< /body >

Here we’re using keyword “Keyword Prominence” absolutely close to body tag. It will make prominence high and will help to optimize web page with keyword.

Keyword density

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

Just because you have the right amount of keyword density in your SEO campaign, it means that the higher you will automatically align. The new Google algorithm favors really related terms to search only the keyword density.

There’s percentage of “perfect” in the keyword density in SEO, but strives to keep our Volacci density at or below 5 percent. The percentage of a page is relative to its length happy, so it is recommended that you know the formula for calculating each page. The formula for the keyword density is quite simple.

1. Count how many words you have on your page.

2. Count how many times you have used your keyword.

3. Apply this formula.

Keyword density = ([key word count]) * 100 / (total word count]

Keywords

Keywords are those specific words which are searched in a search engine. When you search any information on the web in any order, you open a search engine and write some keyword describing what you are looking for. At the other end, the search engine checks your desired keyword related information in its database and shows the results listing pages according to the words submitted. These words that are used to search anything called keywords or search terms. If you have used some search terms, you will know that even a single keyword shows a broad list of required information.

What is Spider

The term search engine spider can be used interchangeably with the term search engine crawler. A spider is a program that a search engine uses to seek out information on the World Wide Web, as well as to index the information that it finds so that actual search results appear when a search query for a keyword is entered. The search engine spider "reads" the text on the web page or collection of web pages, and records any hyperlinks it finds. The search engine spider then follows these URLs, spiders those pages, and collects all the data by saving copies of the web pages into the index of the search engine for use by visitors. Search engine spiders are always working, sometimes to index new web pages, and sometimes to update ones that change frequently. The goal of a search engine spider is to perpetually supply the search engine it belongs to with the most up-to-date material possible.

HOW SPIDER WORK

To achieve search engine optimization effectively, web crawlers, web spiders and search engine robots play a vital role. Search engines are the most important elements for finding information on the vast ocean of the World Wide Web. Different users search information on the internet through various search engines, whichever they are comfortable with. But how do these search engines get information, from where do they find so much of information on anything under the sun is a question? Search engines are smart enough to maintain their own database of information.

How do search engines find information?

There are spiders which search engines send to the World Wide Web to find information for us. These web spiders crawl various websites and index them in search engine databases or directories for information searchers to seek information on the net.

NAME OF SPIDER

Yahoo : Yahoo Slurp

Google : Googlebot

Bing : Bing Bot

How do search engines work?

The work of the search engine is divided into three stages, i.e., crawling, indexing, and retrieval.

Crawling

This is the first step in which a search engine uses web crawlers to find out the webpages on the World Wide Web. A web crawler is a program used by Google to make an index. It is designed for crawling, which is a process in which the crawler browses the web and stores the information about the webpages visited by it in the form of an index.

So, the search engines have the web crawlers or spiders to perform crawling, and the task of crawler is to visit a web page, read it, and follow the links to other web pages of the site. Each time the crawler visits a webpage, it makes a copy of the page and adds its URL to the index. After adding the URL, it regularly visits the sites like every month or two to look for updates or changes.

Indexing

After a page is discovered, Google tries to understand what the page is about. This process is called indexing. Google analyzes the content of the page, catalogs images and video files embedded on the page, and otherwise tries to understand the page. This information is stored in the Google index, a huge database stored in many, many (many!) computers.

To improve your page indexing:

• Create short, meaningful page titles.

• Use page headings that convey the subject of the page.

• Use text rather than images to convey content. (Google can understand some image and video, but not as well as it can understand text.

Retrieval

When a user types a query, Google tries to find the most relevant answer from its index based on many factors. Google tries to determine the highest quality answers, and factor in other considerations that will provide the best user experience and most appropriate answer, by considering things such as the user's location, language, and device (desktop or phone). For example, searching for "bicycle repair shops" would show different answers to a user in Paris than it would to a user in Hong Kong. Google doesn't accept payment to rank pages higher, and ranking is done programmatically.

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What Is SEO / Search Engine Optimization?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

It is a process designed to optimize a website for search engines. It helps websites achieve a higher ranking in search engine results when people search for keywords related to their products and services. So, it is a practice of increasing the quantity and quality of traffic to a website through organic search engine results.